Luxury Builders
in Wimbledon

Prime residential construction in Wimbledon

Crown Building works at the top of the London market, and Wimbledon is core territory for our team. The projects in our published case studies were delivered under exactly the constraints that define this part of London. Protected fabric, exacting consents, discreet site conduct and clients who judge the result at touching distance.

We do not operate at volume. We compete on execution. Meticulous programming, a trusted specialist supply chain and senior management present on site throughout are the baseline for every commission we accept in Wimbledon. The standard does not change with the scale of the project.

What we build in Wimbledon

Our residential work spans the full scope of high end building. We deliver architecturally distinctive new build homes, private residence refurbishments and structural reconfigurations, single and multistorey extensions, basement excavations, listed and period property works, and the bespoke joinery and interiors that define a finished home. Each project is delivered as design and build or contractor only, with Crown appointed as your prime residential main contractor, and transparent, itemised pricing from the outset. Commercial occupiers are served by the same teams through our commercial fit out division, and clinical and wellness premises through our healthcare and specialist environments team.

The Village's period core and the substantial houses along Parkside, Marryat Road and the Drax estate set the tone: this is a market of complete transformations. Ground up new builds behind retained facades, double basement leisure floors, and private residence refurbishments finished to central London specification. Merton's conservation areas cover the Village and its approaches, and plot sizes here justify architecture that would be impossible in most of London. Our new build capability, documented in the Mill Hill case study, is exactly what Wimbledon's rebuild market calls for.

Areas we serve

We work across Wimbledon: the Village, Parkside, Marryat Road, the Drax estate, Copse Hill and Wimbledon Common's fringes. Plus Coombe, Raynes Park and Southfields. You can see our full coverage, London within the M25 and a fifteen mile radius of our Watford headquarters, on our areas we cover page.

Merton's basement policy, and the absolute rule on the highway

Merton adopted a new Local Plan on 20 November 2024, and Policy D12.11 governs basements. For an existing building a basement is limited to one storey and must not extend beyond the original outer walls by more than fifty per cent of the original dwelling's footprint. For new build or redevelopment the test changes to one storey and no more than fifty per cent of either the front, rear or side garden.

One provision is absolute rather than a matter of judgement: no new basements are permitted under the public highway. On the tighter Wimbledon streets where a vault or coal hole already runs under the pavement, that distinction between an existing structure and a new one matters a great deal, and it is worth resolving before a scheme is drawn.

Applications require a Basement Impact Assessment, a drainage strategy, an outline construction method statement and a construction traffic management plan, and developers must sign up to the Considerate Constructors Scheme. In Flood Zone 3a, self contained residential basements and basement level bedrooms are not permitted. The Council's 2017 Basement and Subterranean Planning Guidance adds a minimum one metre of permeable soil above any basement extending beyond the building footprint, though note that guidance still quotes the superseded policy reference.

Wimbledon Common is a SSSI and a Special Area of Conservation

This is the constraint most likely to be missed on a Wimbledon project. The Common is Merton's only Site of Special Scientific Interest and is also designated a Special Area of Conservation under the Habitats Regulations. Any project likely to have a significant effect on it, either alone or in combination with other development, triggers a Habitats Regulations Appropriate Assessment, which is a separate and additional process to environmental impact assessment.

For most householder work that will not arise, but for anything of scale near the Common, or anything involving significant water, drainage or traffic implications, it needs establishing early rather than discovered at validation. The Common also shapes the setting of some of the most valuable stock in the borough, and the Village conservation area sits directly against it.

Fourteen conservation areas, and a fortnight in June

Wimbledon carries a dense concentration of Merton's twenty eight conservation areas, including Wimbledon Village, North, West, Hill Road, The Broadway, Chase, Windmill, Copse Hill, Bathgate Road, Drax Avenue, Leopold Road, Pelham Road, Vineyard Hill Road and South Park Gardens. The John Innes Merton Park and Wilton Crescent areas carry Article 4 directions removing permitted development for front hard surfacing and new vehicle access, and for front facing extensions, window and door replacement, external finishes, porches, front roof alterations and exterior painting.

The Council also extended its small house in multiple occupation Article 4 across the remaining thirteen wards, including Wimbledon Park, Wimbledon Town and Dundonald, Village and Merton Park, from 24 March 2026. And one Wimbledon specific quirk worth knowing if you are programming a summer project: in north Wimbledon, marquees erected during the Championships require planning permission. The stock itself is largely Victorian villas and terraces fanning out from the town centre, with growth peaking in the 1930s and many of the largest Victorian houses since subdivided into flats or replaced with apartment blocks.

Speak to us about your Wimbledon project

If you are planning a refurbishment, basement or new build in Wimbledon, call us on 020 3675 3999 or book a free consultation here. Every enquiry is handled by a director.

Frequently asked questions

Where is Crown Building based?

Crown Building's registered office is at Unit 324-B, The Wenta Business Centre, Colne Way, Watford, WD24 7ND. We work throughout London within the M25 and across Hertfordshire and the Home Counties.

Which areas around Wimbledon do you cover?

We cover Wimbledon Village, Parkside, Marryat Road, the Drax estate, Copse Hill and Coombe, plus Raynes Park and Southfields.

Do you build new houses in Wimbledon?

Yes. Ground up new builds and behind facade rebuilds are core work, see our Mill Hill case study for a complete five bedroom home. We manage planning strategy, demolition and construction end to end.